Advertising Standards Authority Bans EasyJet From Using Misleading 'From £5.99' Large Cabin Bag Claim

The Advertising Standards Authority (ASA) ruled that easyJet misled consumers by advertising large cabin bags as 'from £5.99'.

“EasyJet said it could not provide evidence to the ASA of £5”

BBC

The ASA concluded there was insufficient evidence that this price was genuinely available across a meaningful range of routes and dates and therefore banned the claim.

BBC

The ASA's decision requires easyJet to ensure future 'from' prices reflect costs available on a significant proportion of flights.

The ruling follows concerns about the accuracy of the advertised starting price.

A Which? investigation of 520 easyJet flights found none offering the advertised £5.99 large cabin bag rate, with the lowest fee at £23.49 and an average add-on of about £30.

Which? had flagged a web page stating large cabin bags could be brought on board 'from £5.99,' which prompted the Advertising Standards Authority (ASA) to assess the claim.

cambridge-news.co.uk

easyJet said the page was informational and that the £5.99 price applied on a range of routes.

The airline also argued that prices vary by availability, demand and operational costs, and that the actual price is shown to customers before purchase.

The ASA said easyJet did not provide enough evidence that the £5.99 fare was widely available and therefore the 'from' pricing claim was unsubstantiated and misleading.

“Published:January 27, 2026 at 7:07PM EST The Shopping Trends team is independent of the journalists at CTV News”

CTV News

The regulator has banned the airline from using that 'from' claim in marketing unless such a low price is available on a significant proportion of flights.

It also instructed that future 'from' prices must reflect costs available on a significant proportion of flights.

Following the decision, easyJet said it aims to provide clear pricing and adjusted its webpage after the ASA's feedback.

The three sources differ in tone and focus.

The Comet focuses on the ASA finding and notes easyJet has adjusted its webpage.

thecomet.net

It quotes easyJet saying it aims to provide clear pricing, claims some bags are available at the lowest price, and that the webpage was adjusted following the ASA's feedback.

English Mathrubhumi frames the story around a consumer complaint, reporting the ruling came after a complaint from consumer group Which.

Cambridge News presents the regulatory condition and easyJet's defence, reporting that easyJet argued prices vary by availability, demand and operational costs and that the actual price is shown before purchase.

These differences show consistent factual agreement on the ASA ruling but distinct editorial emphases: the complaint origin, investigative evidence on price gaps, and the airline's explanation and website change.

The ruling means easyJet must not advertise large cabin bags as from £5.99 unless it can show that the price is genuinely available on a significant proportion of flights; the ASA found insufficient evidence for that claim.

“EasyJetLeisureTravel EasyJet has been found to have misled consumers by showing the cost of adding a large cabin bag to flights as “from £5”

thecomet.net

Reporting leaves some practical details ambiguous: none of the sources specify which routes or dates, if any, offered the £5.99 price.

BBC

However, the reports consistently record the Which? investigation's numeric findings and the ASA's ban and instruction about future from prices.